startup press kit examples
Metropolitan Organizing, Geralin Thomas. Need help? Journalists will not write about something they know nothing about so they should be able to easily find the most important information about your company. Press Kit for startups. press.yourcompany.com). Apart from the basic information, you can find footage of previous press conferences or articles. The more popular the publication which writes about you, the wider your exposure. Having a press page not only makes your business look more reliable and trustworthy, but it also makes it easier for bloggers, journalists, and other influencers to write about your startup. Squarespace opens with its most recent press coverage. If you make it too difficult on the writer, they may just go to your competitor and highlight them instead. And getting press coverage is not just good for getting new customers. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. callback: cb If you don't have time to build out an additional page on your website, you could simply put all content (images, logos, documents) into a .zip file, and offer it as a download. Mailchimp places everything on a single page, including some loose guidelines to using their images and brand name. I like that.
})(); © Copyright 2020 UniTel Voice. Especially in the early days, you’ll want to keep the focus as simple as possible while you build your press kit with samples. If you need more inspiration, here are a few press kits from around the web: Really nice looking press kit, with a heavy focus on past press coverage. { Moreover, you can later add the logo of that publication to your website, which adds to your credibility. The press site is engaging for users. OptinMonster’s PR kit sample is well-sectioned. You the real press kit page examples below to create your own.
Of course Dropbox is using Dropbox for their press kit. You can assist by making it more accessible. There is no confusion over what people will find in the digital press kit on this page. The screenshots from above are all from press kits generated by PressKitHero. It can lead to the first wave of traffic to your website. Unitel Voice offers a clean look to their press kit page. } OptinMonster presents some basic facts in the form of a webpage and outlines some of its staff members. If you want a trustworthy partner, contact TMS, an app and web development company with extensive experience in the field. Interviews with your founder? HappyFox puts their logo and wordmark right at the top of their press kit page so they are easily found by users. For journalists feeling out a story idea about their company, the details on this page offer a lot of insight into advances within the company. Use it during your own promoting campaigns – in press conferences, email campaigns or meetings. Fill in your email bellow to get the Whitepaper.
Help Scout features a downloadable press kit and then offers specifics such as a color palette, logos, and photos of Help Scout’s “team and culture.” There is no doubt about how users should refer to the brand.
They make their conditions clear from the beginning. They state some figures in a creative, easy to use way, and offer both a printable and digital version of the press kit. Qikpix, on: function(evt, cb) { Learn below more about this topic in this article created by our team at TMS. It's also good for social proof. Some of these pages are legal requirements in some countries. Intercom offers assets at a glance by placing logos to the right of the download link. Website: Metropolitan Organizing – Link to Download Media Kit. The Blossom press kit has interestingly dedicated an entire section to the spelling of their name which ensures that journalists will never write the Blossom name incorrectly. Figuring out what to put in your press kit requires looking at your business through the eyes of a journalist. Having an EPK in place also helps your startup look more professional by giving you a strong brand identity with clear messaging.
As a result of constantly adapting it over time they have a well organized and useful kit. You raised X dollars in your new funding round. The information a writer needs to create a story about you includes some basic facts such as: Journalists often juggle multiple stories and are limited on time. Scroll down and you’ll find a link to “Press Assets” with zipped folders containing anything a journalist might need to work up a story on the brand. Kickstarter now presents one of the best startup press kit examples in the industry. For example think about a new client, a prospective partner, or an investor. This could attract new media outlets or provide journalists with ideas of what’s already been covered. They present their press kit as a “Fast Facts” page, which only includes some figures e.g. Put everything a journalist needs to know to write about you in one place: your press kit. Evernote does a good job of adding a headline for press people and explaining the purpose of their page. Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners. Have a Question, Feedback, Bug Report, Feature Request or want to say hi? They’re useful tools for potential clients, business partners, and investors trying to gauge your company’s credibility. This internet service startup company has a kit you can download, but they also list an email address in case you have additional questions. build the image of a liable company through your website, What is an EMI Scheme and Why You Should Use it in Your Company, The SEIS and EIS Investment Schemes, and Why They’re Different, UK angel investors: Investment groups to contact for your startup. They upload everything into a dedicated folder, and link to it from their website. You can list important milestones that you already reached, or let reporters know what you have on your roadmap. The information in the first entry is not overwhelming providing only basic information about the company in the “About Us” section. Expensify gets right to the point and shows what they’ve been up to by listing a full collection of their recent press releases. An electronic press kit (EPK) is good for SEO because it allows people to easily build backlinks to your site. Reporters can get stats for the site in real-time. They want sincere, raw information able to be used in their own articles so they will generally avoid your About Us page and look for a specially designed press page. What I like about Airbnb's press kit, is the section "Fast Facts", where they show their four most impressive numbers to give an overview over their business: 4.5 mm listings, 81k cities, 191 countries and 300 mm guest arrivals. Journalists are looking for more than a text made by your marketing department. A spreadsheet? Every press kit is unique and the contents depend on your experience and special elements of your startup. HappyFox’s well-built press kit has only the basics. Take a look at the websites of some established startups, like Dropbox, Airbnb, Stripe, Uber, Kickstarter or any other. A demo video showing off your product?
planning, building, support and It acts as a press kit, and shows one use case of Dropbox at the same time. (function() { Which can lead to even more press coverage, which then can lead to more, and more and so on: a snowball effect. Physical press kits can cost a lot of money and if you’re a startup trying to keep it Lean, posting kits to your entire press list will spend your cash fast.
Website: Ren Behan Food. Examples; Features; Pricing; Register; However, if the reporter is just getting started, they can download a full press kit and get more information. They have adapted their company media kit to their theme and called it “Book Discovery Package”.
You can talk about your company's history. Qnect, Simple, but very nice press kit which blends in with the rest of Intercom's website. You are launching a big new feature... Whatever it is, if you write a press release about it, obviously put it also in your press kit. Create your press kit. Read our story. Let’s break it down to the basics; a press release is an official announcement from a company, organization or individual, providing information about a newsworthy event. Clearbit offers multiple versions of their logo, so reporters can choose the one that fits to the layout of their publication. Various screenshots of articles about the company show how to best use and download their material as PNG or EPS files. Email. Create a press kit for your startup in 5 minutes.
And so on... Testimonials from your customers also provide some social proof. Zendesk creates an interactive experience for their press kit. Remember that a press page is not only an “About Us” page. window.mc4wp = window.mc4wp || { Your press page is the key to successfully promoting your company. A press kit is an essential part of your website. The following media kit examples are useful and efficient. As you scroll down, you’ll find variations of their logo, explanations about their name, and how to use it and the HEX codes for their brand’s color palette.
When your company’s name is mentioned in a press article this is not just promotion, but free promotion.
You can ensure this by providing the journalists with the exact information you want them to share. This is the perfect company strategy as their upcoming 10 years old anniversary will bring a lot of attention.
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