Still, you need to pay for the post before getting the exact sales income and it is important to know how to leverage the right influencers.

As mentioned previously, Sina Weibo has reached a total of 462 million monthly active users (MAU) as of Dec 2018, surpassing Twitter, which has reached 270 million monthly active users worldwide as of  January 2019. Why would I say that? This method could help you stick on the recommend part of your potential followers. This article will help you know what is Weibo, how to use Weibo and the functions on Weibo. Benefitting from its rule of unlimited posts, Weibo is a big database filled with customer behaviors and interests and it delivers annual market reports for various industries. 1. The “Discover” function acts as a comprehensive search engine within Weibo, it groups hot topics and sorts them into different categories, such as “Entertainment”, “News” and “Sports”. China gives Weibo users a week to use their real names Nothing at all wrong with this. If participants post any content to join the discussion about #7-day eye miracle# and tag @Lancôme, they would have a chance to win a one-year supply of the brand’s best-selling serum. For the “My revenue” section, it allows sellers to check the total number of transactions and amount earned. It should be considered by companies that want to target younger audiences, as 18-30 year olds make up over 70% of Weibo’s user base. Hosting more than 455 million users, Sina Weibo is celebrating it’s 10th anniversary this year (2019). Can a Chinese company register a Weibo verified account for more than one foreign companies? Apart from “search bar promotion”, businesses can also consider buying search topics on the “Hot topic” and “Trending Search” lists. Weibo’s user level calculation and identification. On the Weibo app homepage, we can see “Following”, which shows the latest/hottest posts and stories from accounts that you are following. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Apart from running a full-fledged marketing campaign, marketers can simply boost a specific post/advertisement to raise brand awareness and marketing performance by utilizing other Weibo advertising options. Here are the basics of what you can do with Weibo: When you go to weibo.com you will land on this page. Supplementary features such as l analytics access also require extra payment, but we do not recommend paying for that (>6,000 CNY/year). Besides, Weibo is more similar to a “emotion （garbage）can”, while 知乎 is a place where people feel like to discuss something above super-stars. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. It has transformed into something completely different from any predecessor by providing more versatility, functions, and user base. We are professionals in the Chinese market to help expat companies and individuals promote their business in China. Sina Weibo is one of the most famous social media platforms in China. It is popular as it enables participants to share the message within their social circle, thus spreading it around the online community very quickly. Sina Weibo is one of the biggest and most popular social media platforms in China. This function was used to do some social survey. You may try setting up the account with a QQ account, but cannot assure it'll work. It’s an effective marketing tool for businesses to deploy advertising strategies and boost their presence in the China market. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. For Weibo, as most of the content is in Chinese, it is difficult for foreigners to use the platform, which means that it is only prevalent in Mainland China or with Chinese living abroad. A corporate account is a verified official account for companies, government authorities and various organizations.

Sina Weibo (>新浪微博),  commonly referred to as “Chinese Twitter”, is a micro-blogging site and one of the largest social media platforms in China. They share similar features, such as allowing users to share content and follow others for their latest posts. Unable to log in to WeChat account？How to fix it? Q: Will I have to pay for anything else besides the account verification? For example, L’OrealPro inserted a link to its Tmall store on the homepage, which directs its fans to shop for their products directly. After that, you need to select your birthday, and then click on the [Sign Up Now] button.

Many users got that question. Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. It has over 2.6 billion monthly active users whilst Weibo has only 550 million (as recorded at the start of 2020). To conclude, Weibo provides more engaging interfaces and detailed filter options, which helps users to truly look for content that they would like to view. It is indicating that they don't recognize my phone number, ID, or username. The campaign achieved great success with 2433 people sharing their ideas on the platform. Navigation of both are available is multiple languages including english. And check your phone spam message rules, check it’s not in the spam message box. BigBang and Katy Perry’s official account. The live-streaming content created on Taobao can be synced with Weibo to generate higher exposure rates. js. Compared to display advertisements, newsfeed advertisements support multiple goals as marketers can insert specific “trigger buttons” to encourage users to take action, such as “Join now”, “Buy now” and “Download now”. On the discover page of Weibo, there is a search tool to help users find what they look for. I have tried numerous times to register on Weibo.com. The real-name certification is useful to differentiate micro-influencers and authorities from ordinary users. For companies that are completely new in China, you should register a new foreign business account.

A step-by-step guide to Opening a Weibo Corporate Account. Besides, both of them implement a verification policy to identify accounts of public interest.



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